YOU. ARE. ROYAL
Remember those times when you were a kid and you let your imagination run free? When you would dance in the rain and you didn't care who was watching? When you could put on a crown and truly believe you were next in line to the throne?
With mental illness at an all time high, we believe that it is our royal duty at Ruwsa to increase the self-esteem of each person. We aim to create quality accessories that make you feel empowered, beautiful, and confident. We aim to remind you of the simpler times. To remind you of those time when you felt good about yourself and knew you were royalty. The times when you had that childlike confidence to wear what you wanted, whenever you wanted, because you weren't afraid of what others would think. The times when every day started with imagination and every night ended with imagination. The times when you weren't afraid to dream.
Imagination doesn't need to stop at childhood. Put your imaginary crown back on and make your claim to royalty. Throwaway the mundane stresses of life and the stiffing expectations heaped open you. Be free in your dreams, your goals, your fashion, your life.
Show the world what you can achieve when your imaginary crown truly become real.